Fitness / gym
Digitalization that fills the gym, not the paperwork pile.
From member CRM to online class booking, I build systems for gyms that give reception their time back — and cut expired memberships.
Sound familiar from your gym?
Talking to gyms, the same pain points come up again and again — and none are about the training. They're about member management and admin.
Reception is overloaded
Membership checks, class bookings, reminders — reception's day disappears into admin.
Memberships quietly expire
Who expires when — nobody systematically calls back. Renewing an existing member costs a fraction of acquiring a new one.
Member data is scattered
Excel, paper, membership in someone's head. Reconstructing a returning member's history takes minutes.
Class bookings are chaotic
Group classes, personal training — manual calendar, double bookings, forgotten waitlists.
What can you digitalize in a gym?
You don't need everything at once — in most gyms, one well-chosen system saves several hours of admin a week.
Member management CRM
Memberships, history and reminders in one place. Expiry dates flag themselves.
Online class booking
Members book at midnight if they want, SMS reminders cut no-shows. Reception's phone time drops to a fraction.
Gym website with local SEO
A website that ranks in local search and walks visitors to a trial class or booking.
Membership and payment tracking
Who paid what, when, with which membership. In a dispute, you have every detail in seconds.
Solutions for this industry.
These are the topics companies from this industry ask me about most often — each has its own detailed page.
Member management
Every member's data, one click away.
Members, memberships, class schedule and reminders are scattered across Excel, paper and reception's head. I build custom CRMs shaped around your gym's workflow.
Class schedule and booking app
Members book when it suits them.
Group classes, personal training — a significant share of bookings happen outside reception hours. I build a booking app that knows your schedule and capacity.
Gym website
A website that brings members, not just exists.
When someone searches for a gym, they type 'fitness' or 'gym' plus their town into Google. I build websites that rank for that search.