Comparison
Shoprenter or custom webshop — revenue decides.
Shoprenter is a fast start for Hungarian webshops — template, payment, shipping ready. But when custom pricing, B2B portal, or ERP integration is needed, platform limits show quickly.
Shoprenter
Hungarian webshop platform — SaaS, templates, apps, local payment integration. SMB favorite.
Pros
- Fast start: live webshop in 1–2 weeks with template.
- Local specifics: Hungarian payment and shipping — built in.
- Low initial cost: monthly subscription, no development.
- Support in Hungarian: someone to call when stuck.
Cons
- Monthly fee + transaction commission: growing revenue = growing platform cost.
- Limited customization: template + apps, but custom logic is hard.
- Integration walls: ERP, warehouse — app or manual sync.
- B2B limits: wholesale portal, custom price lists — limited.
Custom webshop
Custom-built webshop — Next.js, headless commerce, full freedom. No commission, no template compromise.
Pros
- No transaction commission: only payment provider fee (~1%).
- Any pricing: volume discount, customer group price, dynamic price.
- Full integration: ERP, warehouse, CRM, invoicing — native.
- B2B portal: wholesale login, custom price lists, credit limit.
Cons
- Higher initial cost: €2,000–8,800 vs. Shoprenter €40–130/month.
- Longer rollout: 8–16 weeks build + test.
- Maintenance needed: developer support, but no platform dependency.
- No ready template: every design and feature is custom — but you get exactly what you need.
Decision matrix
| Aspect | Shoprenter | Custom webshop |
|---|---|---|
| Startup time | 1–2 weeks | 8–16 weeks |
| Initial cost | Low (monthly fee) | €2,000–8,800 build |
| Annual cost (€130k revenue) | ~€1.5k–€4k (fee + commission) | ~€500–€1k (hosting + maintenance) |
| Custom pricing | Limited (apps) | Anything implementable |
| ERP integration | App or manual | Native, real-time |
| B2B features | Basic module, limited | Full portal, custom price lists |
Which to choose in your situation?
Shoprenter isn't bad — but not every webshop needs it. Here are 4 typical situations.
Choose Shoprenter if you're just starting
Standard B2C webshop, under 500 products, no B2B, and revenue hasn't taken off yet.
Choose custom if your revenue is high
€130k+ annual revenue — commission already costs more than build. Or you need custom pricing / B2B.
Choose Shoprenter if you're testing the market
You need to test the market fast — cheap start, low loss if it doesn't work.
Choose custom if you need integrations
ERP integration, real-time stock, auto order-to-invoice — what Shoprenter apps only half-solve.
Verdict
For SMBs, Shoprenter is the best start — fast, local, cheap. But when the webshop works and revenue grows, monthly fee + commission exceeds custom build cost within 2–3 years. At €130k+ annual revenue, custom webshop is almost always cheaper long term — and stays yours.
My recommendation: start with Shoprenter if you're still testing the market. But if you already know you need B2B, custom pricing, or ERP integration — don't waste time on platform workarounds. A 30-minute consultation can clarify where you are on the scale.